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AZN Television and AsianAvenue.com Announce Marketing Partnership
Campaign Kicks Off in September To Cross-Promote AZN Television's Fall Primetime Programming Lineup and AsianAvenue.com's Relaunched Website. Centennial, CO -- AZN Television, the network for Asian America, and AsianAvenue.com, the largest Asian American online community today announced a marketing partnership that will kick off in September 2005 to cross-promote AZN TV's fall primetime programming lineup and AsianAvenue's relaunched website. "Given that AZN Television's viewers are highly Internet and tech-savvy, it's a perfect fit to partner with the largest Asian American online community to help increase both of our audiences," said Nigel Sonariwo, Vice President of Marketing and Communications, International Networks and AZN Television. "This partnership also validates the use of English-language media among Asian Americans and both AZN Television and AsianAvenue.com provide that outlet." The partnership will involve collaborative marketing efforts and shared resources such as website links, banner ads, e-mail newsletter blasts, collaborative online research and surveys and product integration into AZN Television's original programming. In addition, AZN Television will air AsianAvenue.com spots to drive membership to the site and promote its online dating service. Conversely, AsianAvenue.com will stream AZN TV's programming promotions. "We are delighted to partner with the preeminent television network for Asian Americans," said Ben Sun, CEO of Community Connect. "This partnership will introduce AZN's viewers to AsianAvenue.com, the best destination for Asian Americans to find friends, dates and jobs online, while giving our current members access to world class content from AZN Television" About the Asian American Market
About AsianAvenue.com
AsianAvenue.com is owned by Community Connect, the leader in online community destinations for U.S. ethnic groups and the 18th largest U.S. web property, measured in page views. With more than 16 million registered members across our three sites -- AsianAvenue.com, BlackPlanet.com and MiGente.com -- and more than eight years of experience in building online destinations for U.S. ethnic groups, Community Connect is the definitive source for reaching these audiences. To find out more about Community Connect, go to www.communityconnect.com. About AZN TELEVISION
AZN Television is a service of International Networks, which also provides 15 premium cable television channels from various international sources in the languages of the country of origin. International Networks is the trade name of International Networks, LLC, a wholly owned company of Comcast Corporation (NASDAQ: CMCSA, CMCSK). For more information, visit www.internationalnetworks.com. |
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