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Asian America Takes on the New York Times
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October 5, 2000
Largest Asian American media property, AsianAvenue.com, experiences surge in readership and advertising impressions comparable to mainstream websites
New York, NY -- AsianAvenue.com today announced that it has surpassed the one- million registered member mark and has closed new advertising deals with Hewlett-Packard, Amazon.com, and Miramax. These milestones mark AsianAvenue.com as the premier media property of the second-fastest growing population in the United States.
"The Asian American community has made tremendous strides this past year and I'm proud that AsianAvenue.com has been there every step of the way," said Benjamin Sun, president and CEO of Community Connect Inc. "We're happy that we've been able to concentrate the power of the Asian American community to capture the attention of mainstream advertisers and media."
Asian American Media Compares Successfully With Traditional Media Giants The US Census projects another significant increase in the Asian American population, rising from 9.5 million in 1995 to 11.1 million today. Forrester Research estimates that 68% of this population is online. The result has been a dramatic rise in pageviews for AsianAvenue.com, placing it amongst some of the largest media properties on the Web.
NY Times on the Web 123,007,420*
AsianAvenue.com 105,000,000*
WashingtonPost.com 85,600,000*
* From Min's New Media Report, 8/28/2000 for July 2000. AsianAvenue.com figures audited by Nielsen I/Pro
Asian American News Merits National Attention
AsianAvenue.com has proven that Asian American news stories capture the attention of the national public, reporting on such critical stories as:
Mr. Wong Ushering in Racism to the Era of Corporate New Media
AsianAvenue.com's coverage of the blatant racism of Icebox.com's series, Mr. Wong, gained support from the NAACP and the National Asian American Pacific Legal Consortium, and led to coverage in such national media outlets as Newsweek and the LA Times.
Asian America Speaking Out Regarding Wen Ho Lee
An exclusive interview with Alberta Lee Ð Wen Ho Lee's daughter Ð and a thought-provoking essay by award-winning journalist Helen Zia marked AsianAvenue.com as the center of debate within the community.
Governor Locke Forecasting an Asian American in the Oval Office
Washington State Governor Gary Locke spoke to AsianAvenue.com and highlighted the increased political power the Asian American community is wielding. AsianAvenue.com's political importance was further confirmed when the Organization of Chinese Americans chose the site as the official online vehicle for their voter registration campaign, APIA Vote.
Asian American Market Garners Attention of Mainstream Advertisers The economic power of this growing community also hit the radar screens of mainstream advertisers this year. Advertisers such as Hewlett-Packard, Miramax, and Columbia Pictures have understood the value of using AsianAvenue.com to tap into what the University of Georgia's Selig Center estimates as a $254 billion market. Specific advertising deals that AsianAvenue.com have struck recently include:
Hewlett-Packard - College Tour sponsor. Integrated online and offline advertising campaign.
Amazon.com - Official book retailer and preferred partner
Columbia Pictures -Official Asian American site for action-comedy Charlie's Angels.
About AsianAvenue.com
With more than 1 million members and generating up to 123 million* pageviews each month, AsianAvenue.com is the largest and fastest growing interactive online community for Asian Americans. AsianAvenue.com combines state-of-the-art interactive tools with innovative editorial content to draw 350,000 unique users per month. Members of AsianAvenue.com receive special features such as a personalized free homepage, email account, as well as access to online games, forums, chatrooms, special promotions, feature articles, and breaking news. The site was recently named "Top Asian-American Network" on the Web, in Yahoo! Internet Life's Top 100 Sites for 2000.
About Community Connect Inc.
Founded in 1996, Community Connect Inc. creates and builds interactive online communities targeted toward ethnic affinity groups. These online communities offer end-users a new and dynamic medium to communicate and interact with those of similar backgrounds and interests. Community Connect, Inc. is committed to creating communities that enable people to establish relationships, improve communication, and gain access to important information and services. Community Connect, Inc. also publishes BlackPlanet.com, the largest and highest trafficked African American site on the Web, and recently launched MiGente.com, an online community for Latinos.
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