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The New York Times Job Market And Community Connect Inc. Launch "Diversity Job Market"
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October 3, 2002

New Recruitment Solution Will Provide Employers Access to Nation's Largest Online Database of Job Candidates from Asian American, African American and Hispanic Communities

New York, New York -- The New York Times Job Market, the print and online recruitment services offering of The New York Times, today announced that it has teamed with Community Connect Inc. (CCI), the leading developer of dedicated online communities for ethnic audiences, to launch Diversity Job Market, a proprietary online recruiting tool that provides employers access to the nation's largest profiled database of candidates from the Asian American, African American and Hispanic communities. CCI's Web sites include BlackPlanet.com, AsianAvenue.com and MiGente.com.

Diversity Job Market will premiere on October 14, 2002 and will be accessible at The New York Times at NYTimes.com, the nation's leading newspaper Web site, and through www.diversityjobmarket.com. It will enable employers to review diverse job candidate profiles and rŽsumŽs via a new proprietary database and, conversely, help job seekers to locate employers that are looking to recruit diverse candidates.

By the end of its first month of operation, the Diversity Job Market database will contain a total of approximately 300,000 fresh profiles of diverse job seekers and more than 9 million members - with 12,000 new members joining daily - making it the nation's largest online repository of such information available to company hiring managers and recruiters. Diversity Job Market's database will be refreshed every three months to keep its data up to date and will be accessible to employers on a password-protected, tiered subscription basis for three, six or 12-month periods at a time. On a non-subscription basis, Diversity Job Market will offer traditional online recruiting tools, such as sponsorships, corporate profile pages, and job postings to hiring managers, employment agencies, and recruiters.

Under terms of The New York Times and CCI agreement, CCI will maintain and operate the Diversity Job Market database by collecting data provided by members of its online communities, namely AsianAvenue.com, MiGente.com, and BlackPlanet.com. BlackPlanet.com is regularly ranked as one of the Internet's top 10 sites for customer loyalty by Nielsen Net Ratings. The New York Times Job Market and CCI will manage outreach and marketing to the employer and recruitment communities.

"The power of Diversity Job Market stems from the combined strength of The New York Times Job Market and Community Connect Inc. to create a new, unique stand-alone Web destination that leverages CCI's member loyalty and database expertise with the marketing reach of The New York Times Job Market," said Alexis Buryk, Group Vice President of Advertising Sales, The New York Times.

"Unlike other diversity recruitment platforms, Diversity Job Market offers employers and recruiters the ability to directly interact with members of the multi-cultural community through a robust, easy and fast solution that increases a company's prospects for broadening the diverse make up of its workforce," said Peter Bassett, General Manager, Community Connect Inc.

About Job Market
Job Market, the print and online recruitment services offering of The New York Times, provides employers and job seekers with comprehensive resources to streamline the recruitment process. Job Market appears in The New York Times every Sunday and is updated throughout the week at NYTimes.com, where job seekers can find job listings, career-related Times articles, exhaustive company research, a résumé database and valuable career resources.

Through the newspaper's national audience, which includes 3.9 million weekday readers and 4.8 million Sunday readers as well as the 1.1 million readers who visit NYTimes.com every day, The New York Times Job Market reaches a marketplace of high-quality professionals actively seeking new job opportunities or considering career moves.

Each week, The New York Times Job Market issues research on industry trends and workplace practices affecting employers and job seekers in the metropolitan New York region. On a monthly basis, The New York Times Job Market releases its Job Market Confidence Index. The Index tracks current conditions for recruitment in the New York metro area as well as future outlook for the coming six months. Copies of Job Market research reports are available upon request or at NYTimes.com/jobmarket. New York-based Beta Research Corporation, via random telephone interviews, independently conducts The New York Times Job Market research.

NOTE: Job Market research is not affiliated with the editorial operations of The New York Times newspaper and does not reflect the views of the newspaper or its journalists. Source all references to Job Market research as: The New York Times Job Market.

About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2001 revenues of $3.0 billion, publishes The New York Times, The Boston Globe and 16 other newspapers; owns eight network-affiliated television stations and two New York radio stations; and has more than 40 Web sites, including NYTimes.com and Boston.com. In 2002 the Company was ranked No. 1 in the publishing industry in Fortune's list of America's Most Admired Companies. Among all 530 companies on the list, the Company ranked No. 1 in quality of products/services and No. 1 in social responsibility. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About Community Connect Inc.
Community Connect Inc. is the leading developer of dedicated online communities targeted to US ethnic audiences. The company's Web sites include BlackPlanet.com, AsianAvenue.com and MiGente.com (pronounced mee-hen-teh). These sites are committed to making it easier for people of similar backgrounds and interests to establish relationships, gain access to important information and services, and participate in community activities. Features available to members across Community Connect's sites include free personal pages, innovative content, and news about up-to-the-minute topics important to each segment audience. Members also stay connected to one another through forums, chat rooms and instant messaging. Through its properties, Community Connect Inc. provides advertisers with the opportunity to effectively target the ethnic market and niche audiences, as well as an attractive segment of the online community at large.