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BLACKPLANET.COM DEBUTS AS NUMBER ONE SITE FOR AFRICAN-AMERICANS
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October 28, 1999

NEW YORK, NY -- Like an explosively popular album, BlackPlanet.com -- a new online community for African-Americans -- has cultivated so much word-of-mouth buzz since a quiet soft-launch eight weeks ago that the site debuted today at first-place in its category. During the eight week testing period, BlackPlanet.com rocketed to 700,000 page views a day, generating more traffic than any other Web site catering to black consumers.

"BlackPlanet.com generated over 15 million ad impressions for AdForce in October, up from 2 million in September," said AdForce CEO Chuck Berger. "As the ad-serving solution for BlackPlanet.com, we have been impressed by their rapid growth."

"By connecting people to each other in a seamless online community," said Omar Wasow, Executive Director of BlackPlanet.com, "BlackPlanet.com has delivered a ground-breaking product that has redefined the game. The black community has one of the strongest networks in the real world and now those deep bonds are being established online at BlackPlanet.com."

Once people become members of BlackPlanet.com, user-to-user interaction and state-of-the-art technologies ensure that they have a consistently friendly and engaging experience. Members of BlackPlanet.com enjoy free personal pages, e-mail, games, forums, chat, online events, news, instant messaging and Internet telephony. Active members are also rewarded with gifts and special promotions. Through strategic partnerships, BlackPlanet.com will also soon provide a robust job search engine, access to up-to-the-minute information about current events, entertainment news, and the ability to compete in virtual stock tournaments.

"BlackPlanet.com will enable its members to cultivate meaningful personal and professional relationships, stay informed about the world, and gain access to goods and services that allow them to do more in life", says Omar Wasow. "BlackPlanet.com harnesses the power of the Net to offer members a world of opportunity and we are gratified by the response."

About BlackPlanet.com (www.blackplanet.com)
BlackPlanet.com was launched with a mission to serve the fastest growing on-line community in the US: African-Americans. With a population of over 34 million and buying power of more than $500 billion, African Americans are estimated to be coming on-line at a rate of 42% by Forrester Research, far outstripping the growth rates of any other ethnic group. In just its second month of existence, BlackPlanet.com has already become the highest trafficked African-American oriented Internet site and has attracted such top advertisers as GM and BellSouth.

About AdForce (www.adforce.com)
AdForce is "The Force in .com Marketing"™ and a leading provider of centralized advertising services, enabling online publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products that allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has strategic partnerships with America Online, Inc. and Experian (formerly Metromail). AdForce has offices in Cupertino, CA, Costa Mesa, CA and New York, NY.