Community Connect Inc.

Back

Community Connect and Wilderness Media & Entertainment partner to create

First Social and Professional Networking Brand for the LGBT Audience To Launch -- December 2006

NEW YORK, NY, OCTOBER 23, 2006, Community Connect, the largest niche social networking company and Wilderness Media & Entertainment (WME), the gay media and entertainment portfolio company owned by LOGO founder Matt Farber, proudly announce their partnership to create the first social and professional networking site for the lesbian, gay, bisexual and transgender (LGBT) community.  The site, GLEE.com, will be launched on CCI’s technology platform that supports BlackPlanet.com, MiGente.com and AsianAvenue.com and their sixteen million combined members.

GLEE.com (Gay, Lesbian and Everyone Else) welcomes the entire gay community and their friends.  The gay-centric online space will provide tools for meeting new people, connecting with friends and expressing ideas and interests through shared experiences, especially on a local level.  The focus of the brand will be GLEE Groups—an outlet for networking around both social and professional interests.

In the area of professional networking, members will be encouraged to create profiles, forums and groups that will connect them with others in their chosen careers.  GLEE.com members will benefit from the already established relationship Community Connect has with Monster.com that delivers targeted job opportunities to its members.

There are an estimated 15 million identified lesbian, gay, bisexual and transgendered people in the US.  However, there is no specific online community that serves this market from a pure social and professional networking perspective.

"Community Connect Inc. conducted a survey this past April of LGBT people who actively used social portals and found that 76% of users wanted a gay social and professional networking site that was more targeted to their needs than MySpace or Friendster and offered more meaningful social networking options than the bevy of gay dating sites currently available", said Ben Sun, CEO Community Connect. "We are excited to partner with WME, the leading gay & lesbian media company, to provide this underserved market with a world class platform for meeting new friends and self expression."

Matt Farber, President of Wilderness Media & Entertainment joins:  “The power of the Community Connect platform and their expertise in creating social networking sites for niche markets combined with the gay audience and marketing expertise of WME will ensure GLEE.com members will have the best possible networking outlet available to the LGBT community and its supporters.”

About Community Connect:

About Community Connect, Inc. Community Connect Inc. is the largest provider of online communities for ethnic and niche audiences. With more than 16 million members, Community Connect Inc. is a top 50 web publisher (as measured in page views by comScore). Our sites AsianAvenue.com, BlackPlanet.com and MiGente.com present marketers with a targeted opportunity to reach US multicultural audiences. Our proprietary technology platform provides members with the most user-friendly tools to connect with members of their community and discuss culturally relevant content. To find out more about Community Connect, go to: www.communityconnect.com.

Wilderness Media & Entertainment (WME) is the leading portfolio of independent gay and lesbian businesses, brands and media working together and supporting each other in the marketplace and the community.  Through the Wilderness portfolio, allied companies representing the diversity of the LGBT community benefit from enhanced visibility among this audience.  The portfolio includes new brands created, developed  and/or managed by Wilderness, such as Radio With a Twist, Music With a Twist, GLEE.com, and Wilderness Talent Management, along with best of breed companies developing brands in the LGBT arena such as MTV Networks, Columbia Records/Sony Music, Premiere Radio Networks (Clear Channel), America Online, Community Connect, and Instinct Publishing.  The mission of WME is not only a business one, but also a social one – to enhance the visibility of the LGBT audience by authentically representing the diversity of the community through media and entertainment initiatives.  Research indicates that 15 million adults in the US currently self-identify as LGBT, an intensely brand loyal demographic with an estimated $610 billion in annual buying power.  WME reaches the LGBT audience through top-tier entertainment, media and business prospects, providing quality outreach and initiatives for its portfolio entities, as well as exceptional offerings to this diverse, growing audience.

About Wilderness Media & Entertainment:

Wilderness Media & Entertainment (WME) is the leading portfolio of independent gay and lesbian businesses, brands and media working together and supporting each other in the marketplace and the community.  Through the Wilderness portfolio, allied companies representing the diversity of the LGBT community benefit from enhanced visibility among this audience.  The portfolio includes new brands created, developed  and/or managed by Wilderness, such as Radio With a Twist, Music With a Twist, GLEE.com, and Wilderness Talent Management, along with best of breed companies developing brands in the LGBT arena such as MTV Networks, Columbia Records/Sony Music, Premiere Radio Networks (Clear Channel), America Online, Community Connect, and Instinct Publishing.  The mission of WME is not only a business one, but also a social one – to enhance the visibility of the LGBT audience by authentically representing the diversity of the community through media and entertainment initiatives.  Research indicates that 15 million adults in the US currently self-identify as LGBT, an intensely brand loyal demographic with an estimated $610 billion in annual buying power.  WME reaches the LGBT audience through top-tier entertainment, media and business prospects, providing quality outreach and initiatives for its portfolio entities, as well as exceptional offerings to this diverse, growing audience.