|
AsianAvenue.com Plugged In 2000 Concert Tour Raises Awareness of Asian American Musicians
Plugged in 2000 a Direct Extension of Successful 1999 CD Featuring Hot Asian American Recording Artists New York, NY -- AsianAvenue.com (www.asianavenue.com), the largest online community for Asian Americans, announced today it will host three free concerts featuring popular Asian American groups KAI and The Mountain Brothers. The concerts will take place between April 6th and May 7th in Los Angeles, San Francisco and New York. AsianAvenue.com, published by Community Connect Inc., has quickly become the most effective online community for reaching Asian Americans. "It is our goal to create an online community that truly services the Asian American population. We want to provide a vehicle where online discussions lead to offline events and vice versa," said Benjamin Sun, President and CEO of Community Connect Inc. In 1999, over a quarter of a million AsianAvenue.com members noted an interest in music, indicating a clear demand for Asian American role models in music and entertainment. As a result, last year AsianAvenue.com pulled together the AsianAvenue.com Plugged In CD, featuring nine Asian American artists. This offline, grassroots initiative, not only resulted in the distribution of over 150,000 CDs, but facilitated online discussions creating a demand for the live performances AsianAvenue.com is now providing at various universities and community events. "We want to take some of the more popular artists directly to their fans with our ÔPlugged In 2000 Concert Tour'," said Sun." The first performance will be held on April 6th in Los Angeles in conjunction with APASA, The Umbrella Asian American Organization, at USC. The second will take place on April 16th in San Francisco at the Palace of Fine Arts. The final concert in New York's Union Square Park will be held on May 7th in conjunction with the CAPA Asian Heritage Festival. KAI and The Mountain Brothers will be performing at all three venues with a special appearance by Jocelyn Enriquez at USC. Due, in part, to AsianAvenue.com's aggressive CD initiative, both musical groups have enjoyed great success. KAI is a five-member pop vocal group from the Bay Area weaned on a cappella singing. Formed in 1992 and comprised of four Filipino Americans and one Chinese American, KAI achieved major milestones for Asian American musicians by landing a recording deal with Geffen Records and having a top-selling single with "Say You'll Stay." The Mountain Brothers, formed in 1993, are a 3-man hip-hop group based in Philadelphia. They bring a unique viewpoint to their music by speaking to important issues yet to be represented in hip-hop. The emphasis is on creativity and original music without sampling. This triumvirate has been well-received by the underground hip-hop community culminating with the success of their single "Paperchase" b/w "5 Elements" which broke into the CMJ Top 40 rap charts. For information on the Plugged In 2000 Concert Tour, visit AsianAvenue.com. About AsianAvenue.com
About Community Connect, Inc.
|
Copyright 2000-2006 Community Connect Inc., All rights reserved.
"BlackPlanet.com", "AsianAvenue.com", and "MiGente.com" are registered trademarks of Community Connect Inc.