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ONLINE COMMUNITIES OPEN DOORS TO ASIAN AMERICAN MARKET
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February 2, 2000

AsianAvenue.com is the No.1 Resource for Targeting Asian Americans

New York, NY -- The Internet has given birth to an entirely new way of reaching Asian Americans. Forrester research shows that roughly 1.9 million Asian American households are currently online. Now the number one resource for targeting this audience is AsianAvenue.com.

Since its launch on July 21, 1997, AsianAvenue.com membership has steadily grown to more than 500,000, creating the largest and highest trafficked Asian American site on the Web. Asian Americans are the most wired households of any group in this country. At 64 percent, the share of Asian American households online is almost double that of Caucasian households at 34 percent.

"For a niche market site 500,000 members is quite a milestone," said Benjamin Sun co-founder, president and CEO of Community Connect Inc., parent company to AsianAvenue.com. "A major piece of getting people of color online is providing them a reason for using the Web. We've always known that there was more potential for the Asian American market than was being utilized. The Web and AsianAvenue.com enable Asian Americans to organize, discuss issues, build relationships, gain access to important community and political information and share their experiences and culture in a way unlike any other before."

In the two plus years since it's launch, AsianAvenue.com has grown to reach half a million young web savvy professionals ages 16-35 of different Asian backgrounds, by comparison, the traditional forms of outreach to the Asian American community like market-leader publication A. Magazine has a circulation of just 180,000.

About AsianAvenue.com
AsianAvenue.com is a FREE community site that delivers state of the art technology such as pc-to-pc voice communications and innovative content on current events, significant issues and relevant personalities in the Asian American community.

About Community Connect, Inc.
Community Connect Inc. creates and builds interactive online communities targeted towards ethnic affinity groups. Community Connect's first site, AsianAvenue.com, generates more than 50 million page views each month from a combination of customized home pages, chat, forums and editorial. The company's second community site, BlackPlanet.com, launched on September 1, 1999 and is now the highest trafficked African American-oriented site on the Internet. Community Connect plans a site for the Hispanic community in early 2000, positioning itself as the leading provider of online communities for ethnic affinity groups.