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BlackPlanet.com Captures the Largest African American Social Networking Audience Online
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December 18, 2005

New York, NY -- Community Connect, the leader in online community destinations for US ethnic groups, today announced that its flagship property, BlackPlanet.com, delivered the largest African American social networking audience online in November 2005. According to Comscore in November 2005, BlackPlanet.com had an audience of 2.6million unique visitors or 41% of African Americans using social networking online.

"As sites like social networking sites have garnered attention recently, BlackPlanet.com has quietly built up a unique and large audience of highly engaged, tech savvy 18-34 year olds," said Ben Sun, CEO, Community Connect. "Our members are looking to find friends in an online environment that mirrors their real world community."

As advertisers increasingly move their ad spend online, social networking destinations are proving a highly effective way to reach the elusive 16-34 age demographic. BlackPlanet.com provides immersive marketing opportunities through both social networking and content integration making it unique in the social networking space.

About Community Connect, Inc.
Community Connect, the leader in online community destinations for U.S. ethnic groups and the 18th largest U.S. web property, measured in page views. With more than 16 million registered members across our three sites -- AsianAvenue.com, BlackPlanet.com and MiGente.com -- and more than eight years of experience in building online destinations for U.S. ethnic groups, Community Connect is the definitive source for reaching these audiences. Our members return to our sites every day in order to interact with people of similar backgrounds and interests, to establish meaningful relationships, to find jobs and to read about the latest news in politics, culture, music, entertainment. To find out more about Community Connect, go to www.communityconnect.com.