Back

COMMUNITY CONNECT INC. AND Sí TV ANNOUNCE PARTNERSHIP TO LAUNCH CHANNELS ON MIGENTE.COM

Collaboration will help to identify and promote emerging music artists Sí TV will hold monthly
sweepstakes on MiGente.com’s free dating site

NEW YORK, NY, February 28, 2007 – Community Connect Inc., the leader in online niche social networking sites, and Sí TV, the first and only English-language media company for Latino audiences, today announced a partnership to sponsor programs on MiGente.com. With over 2 million registered users, MiGente.com is the fastest growing online community for English-speaking Latinos.

MiGente Hottie and Playa of the week to be featured on MiGente.com

In collaboration with the Sí TV show “Dating Factory,” hosted by actor and TV personality Mario Lopez, Community Connect will select a Mami Chula/Papi Chulo of the week from MiGente.com’s popular free dating section. Each new Mami Chula/Papi Chulo will be featured on the MiGente.com homepage.

MiGente.com will feature Sí TV’s “Dating Factory” in addition to a monthly “Dating Factory” sweepstakes called “DF Sweeps.”

The Community Connect/SíTV Partnership: A Natural Fit

“At MiGente.com, our members are savvy media consumers who are constantly redefining trends in music and entertainment. We know that our partnership with Sí TV will create an arena in which creative content can flow freely between people, audiences, and brands,” said Ben Sun, CEO of Community Connect, Inc.

Music Collaboration: Redefining the Mainstream

In addition, Community Connect will also launch “Jammin’ to the Studio,” a special section of MiGente.com based on the Sí TV show “Jammin’.” The show highlights the struggles of talented up-and-coming rock bands and pairs them with rock legends. Within the new section, two MiGente.com music artists will be chosen to be featured on the show.

“MiGente.com is a fresh source of emerging musical talent, and we are excited to help introduce these artists to a national audience,” said Lisa Black, Senior Vice President of Sí TV Digital.

Please visit these links for a look at the featured shows:

“Dating Factory” Link: http://pi.mgcdn.us/SiTV/dating_factory/index.html

“Jammin’” Link: http://pi.mgcdn.us/SiTV/jammin/index.html

###

ABOUT Sí TV:
Sí TV is the first English-language, Latino-themed media company providing original content for today’s young Latino and multicultural audience across television, broadband, and wireless platforms. Connecting with 18-34 year-old viewers, Sí TV features hip and culturally-relevant shows including the latest in entertainment, music, lifestyle, comedy and independent films. Available nationwide on Dish Network and on AT&T, Cox, Comcast, Qwest, Time Warner and Verizon, among others. For more information on Sí TV, please visit www.sitv.com.

ABOUT COMMUNITY CONNECT INC.:
Community Connect Inc. is the nation’s largest niche social networking company. With more than 18 million members, Community Connect Inc. is a top 50 web publisher (as measured in page views by comScore). The company’s sites AsianAvenue.com, BlackPlanet.com, GLEE.com, and MiGente.com present marketers with a targeted opportunity to reach multicultural U.S. audiences. Our proprietary technology platform provides members with the most user-friendly tools to connect with members of their community and discuss culturally relevant content. To find out more about Community Connect, go to www.communityconnect.com.