Job Code: OMM

REPORTS TO: Director of Marketing

Company Profile

Community Connect Inc. has an immediate opening for a talented and self-motivated individual. Community Connect Inc. is a top 50 web publisher, with more than 16 million registered members across our four sites -- AsianAvenue.com, BlackPlanet.com, GLEE.com and MiGente.com. Community Connect is the category leader for building online community destinations for niche U.S. groups. Our members continue to come back to these sites in order to interact with people of similar backgrounds and interests, to establish meaningful relationships, to find out about the latest news in politics, culture, music, entertainment and the job market, and to gain access to innovative tools and services.

The Online Marketing Manager of Retention is responsible for retaining members who join social networking sites BlackPlanet.com, MiGente.com, GLEE.com or AsianAvenue.com. This person should have sound understating of email marketing. Additionally, they should have some exposure to optimizing user experience and will have full ownership over our retention programs and an opportunity to directly link your effort to improved business results.

ESSENTIAL DUTIES AND RESPONSIBLITIES:

• Strategy
  • Assist in development of the retention strategy for all Community Connect brands. Your recommendations will be presented to the COO and CEO
  • Understand customer needs. Identify key drivers of retention. Design campaigns to support business goals. Track and measure results, refine and optimize to meet business objectives
• Application Development
  • - Lead the Marketing application development team to introduce improvements to site experience, or to optimize all automated alerts, with the goal of maximizing retention and driving members to engage with the site
• Execution
  • Prepare all appropriate documentation to manage retention-marketing campaigns, including test matrices, projected conversion rates, or number of messages to be sent
  • - Monitor weekly/cumulative reports to analyze campaign performance and survey results and draw logical, fact-based conclusions from test and campaign results, including recommendations for improved performance
  • Manage a creative team in the development of targeting, media and creative strategies, the production of creative materials, and the day to day management of multiple retention programs
  • Support development and maintenance of acquisition and promotions marketing budget

SKILLS/QUALIFICATIONS

• Proven track-record of being able to understand the needs of customers and translating that into new product releases
• Proven leader with top-notch analytical and communication skills
• Strong technical understanding of Internet technologies and the operations of a commercial Web site
• Knowledge of "community" space
• Must be self motivated, have good interpersonal skills, be adaptable and able to juggle multiple priorities
• Hands on knowledge of online community / online services marketing

EDUCATION AND EXPERIENCE:
Minimum Education Requirement:

• BA/BS Degree.

• Additionally, 3+ years of marketing experience, specifically including experience with email marketing
• Solid organizational, analytical, and project coordination skills
• Ability to handle a variety of tasks quickly, efficiently, and with a minimum amount of rework
• Sound email marketing understanding, including how to set up tests and track results
• Strong editing skills, with good command of grammar, punctuation, and some writing basics; attention to detail a must
• Ability to think strategically ("big picture"), but a willingness to "roll up your sleeves" and work through the tactics to ensure successful marketing plan execution
• Excellent interpersonal skills, high energy, and enthusiasm for a fast-paced environment
• Cooperative and able to work well in a team, but also able to accomplish tasks and projects independently
• Ability to multi-task and work on multiple complex tasks that come together under one deadline

Please send resume and cover letter to jobs@communityconnect.com. You must reference the job code OMM in the subject line of the e-mail. Only resumes in MS Word format will be accepted.

Community Connect Inc. is an equal opportunity employer. In order to ensure equal employment opportunity for every applicant, all hiring decisions will be made without regard to race, religion, sex, sexual orientation, age, national origin, citizenship status, veteran status, or disability. The Company is firmly committed to a policy and practice of non-discrimination in all areas of employment, and the Company will fully comply with all applicable federal, state, and local statutes pertaining to employment. As required by the Immigration Reform and Control Act, all applications selected for employment will be required to be eligible to work in the United States before beginning employment. Community Connect Inc. will not sponsor individuals for employment purposes.